Toys & Books

The Magical Tales Black & White Gymini is a stylish activity gym, designed especially to support newborn development. With 18 developmental activities and interactive toys, it encourages baby’s skills as they naturally play. Its contrasting black and white details provide visual stimulation for newborns from day one. The adjustable arches can be easily arranged in a variety of ways, or removed, to enhance your baby’s developmental environment for the ultimate tummy time experience.

Let your little one explore the shapes on the soft black and white book or marvel at their own reflection in the mirror while practicing tummy time. The spacious and cozy play area let’s babies stretch and experiment with movement and roll over. The playmat's variety of textures, sounds and features provide ongoing auditory and tactile stimulation.

Through interactive play with the musical hedgehog, playful plush cloud, wind chime badger and crinkly peek-a-boo tree, your baby can develop cognitive skills such as “cause ‘n effect” and object permanence.

With the help of our experts, we put together a comprehensive Developmental Guide, which is included with your Black & White Gymini. Based on our unique 6 Development Wonders system, this 36-page guide helps you to get the most out of your loved one’s new activity gym. Discover fascinating facts about your baby’s development, including how to stimulate his or her innate desire to explore, and use our best play tips—suitable from day one!

• Adjustable arches create a multi-mode activity mat
• Features 18 developmental activities and interactive toys
• Playmat is ideal for tummy time
• Baby-activated musical toy with 3 melodies
• Mirror encourages self-recognition
• Soft take-along book
• Easy grip teether included
• Playmat can be used as a changing pad and is machine washable for an easy clean
• Soft fabrics feature engaging textures
• Part of the Magical Tales Black and White Collection
• Developmental Guide Included!
• Get the most out of your Gymini with 36 pages of tips and play ideas from our experts
• Dimensions: 17" H x 33.5" W x 30.5" D

Feeding time is nurturing fun with this completely soft set that includes a "can" of organic peas, fruit bowl, spoon, bib and a magnetic bottle that attaches to Baby Stella or Wee Baby Stella's mouth.

• Ages 12 months+
• Measures 7.25L X .2W X 8.5H | 18.4CM X 5.1CM X 21.6CM
• Doll sold separately
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations
• Comes boxed

Our silicone nesting and stacking cups are the must-have sensory and educational toys for all ages. Adorned with a fun design on each cup, this set of seven cups is made of 100% food-grade silicone that is soft and gentle, essential from playtime to bath time! For ten months and up.

Benefits:

•    Promote hand-eye coordination
•    Teaches spatial relationship
•    Supports fine & gross motor skills development
•    Teaches cause & effect
•    Teaches counting, sorting, & size recognition
•    Offers creative & endless open-ended play
•    Nest together, can be easily carried around

Become a professional clay artist!

The 18 cans of high-quality clay included in this vibrant set are soft, lightweight, non-sticky, nontoxic, and stain-free - Perfect for young artists taking their first step into the magical world of clay creativity.

The fun starts once you download the free app and gain full access using the promo code included in the box.

Pick one of the six animal characters - Piggy, Horse, Cow, Doggie, Sheep, or Rabbit. Then, follow along with the interactive 3D step-by-step instructions to masterfully mold it, one simple shape at a time.

As kids create, they learn useful techniques - rolling perfect spheres, cylinders, facial features, textures, and more - until finally, once the last model is built, they can't wait to try inventing their own characters!

Jumpstart your young artist's new career with the wild and wondrous excitement of the Hey Clay Animals set.

• 18 cans of high-quality clay and interactive app for molding 6 professional-quality figurines
• Encourages fine motor skills, spatial reasoning, creativity
• A kid-friendly introduction to professional clay-molding techniques
• Interactive app provides intuitive, step-by-step instructions
• Create 6 animal friends - Piggy, Horse, Cow, Doggie, Sheep, and Rabbit
• Clay dries and hardens when left out for 24 hours - Display your new friends for all to admire!
• Includes 18 cans of modeling clay (0.7 ounces each) in various colors - 2 pink, red, 2 orange, 2 purple, yellow, brown, black, 2 blue, 2 white, grey, 3 light brown
• Promo code for access to exclusive material on the app included
• App can be used on multiple devices (tablets and/or phones) with the same ID
• Clay is nontoxic, wheat and gluten-free, nut-free, latex-free, won't stick to hands
• App available at the Apple App Store and Google Play
• Ages: 5+

The Cherry Dream 3-piece pajama set from the Baby Stella collection features a matching top and bottom along with bunny ear slippers. This doll clothing set will fit all 15" Baby Stella dolls, with closures for little hands to easily change. 

Baby Stella is an ideal first baby doll collection that will encourage little ones to role play, nurture, and care. Baby Stella dolls, sold separately, are completely soft and beautifully crafted with life like details such as a belly button and perfectly plump tummy. You can change her outfits and every doll comes with a magnetic pacifier. 

• Ages 12 months+
• Fits any 15 inch Baby Stella Doll
• Doll sold separately
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations
• Comes boxed

Feeding time for Baby Stella can take place right at the table! The Time to Eat Table Chair easily attaches to most tables and provides the perfect eating space for Baby Stella. This soft doll accessory helps little ones foster nurturing skills.

• Ages 12 months+
• Measures 16.5L x 5H x 10W in
• Measures 41.91L x 12.7H x 25.4W cm
• Fits any 15 inch Baby Stella Doll
• Doll sold separately
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations
• Comes boxed

Fun with learning numbers and basic match skills! SUBI teaches the meaning of a number by connecting it to a pattern of objects. Start with simple matching games, then add more complex math puzzles as skills progress! There are three ways to play and learn with this fun-filled numbers set - match the written numbers, drawings and patterns, practice number sequences or turn it into a game of memory! Plus, you can create your own games and puzzles to help encourage number recognition skills and solving basic math problems. Set includes 30 cards depicting the written number, drawn number and pattern representing the number quantity. Cards coordinate with numbers zero - nine; three cards for each number. Encourages number recognition and cognitive thinking through the introduction of basic math problem solving skills.

• Safety-rated and suitable for children ages 2 years and up
• Comes packaged in a tube
  
• This product meets or exceeds EN71 and CPSIA safety regulations
• Playing Instructions
  

The famous giraffe Sophie, who has been part of babies’ lives for more than 40 years. Slender, flexible, and soft, baby can squeeze and chew her in complete safety. Made of 100% Natural Rubber (free of phthalates) and food paint. Lovable and amusing, she makes a happy sound when her body is squeezed. Stimulate baby's hearing and helps him to understand the link between cause and effect. She is perfect for soothing Baby's sore gums when teething.

Features:

• Phthalates and BPA free
• Facilitate baby development
• Numerous part to chew and play safely
• Made of 100% natural rubber and food paint

Dimensions: 7"H x 4"W x 1"D
Weight: 4.8 oz.
Ages: 0m+

Get the your little one's senses spinning with excitement wherever they go!

Designed with vivid spectral colors, exciting textures, and soothingly smooth surfaces, the three vibrant propellers thrill young minds as they twirl playfully down the free-standing corkscrew pole.

Just keep flipping the whole thing over again and again to watch them go!

Meanwhile - How many limbs does each propeller have? - Early learning is instantly on a roll as little ones count up three, four, and five. Not to mention, there are also seven colors to name!

From reaching and grasping to exploring and even counting, the MiniSpinny is a go-anywhere sensory adventure that both stimulates and strengthens young growing brains.

• Go-anywhere sensory toy with propellers that spin down a corkscrew pole
• Encourages sensory exploration, fine motor skills, hand-eye coordination, early counting and color recognition
• Stimulates and strengthens young growing brains!
• 3 propellers spin down corkscrew pole - Flip it over to see it go again
• Propellers feature spectral colors, smooth surfaces, exciting textures
• Practice naming the colors, count up how many limbs each propeller has
• Perfect for travel, bath time, quiet time, or anytime!
• Stoppers on either end of corkscrew do not come off
• High quality design and materials for lasting durability and safety

Ages: 10 months+

Tobbles - bright and cheerful colors, the physics of motion - and the addition of more tactile clout! The unique grippable texture of Tobbles Neo awakens touch. See those gentle, playful curves? They truly enliven tactile experiences. 

Young minds revel in stacking, toppling, and the discovery of endless ingenuity with Tobbles Neo. Six uniquely weighted pieces balance, neatly nest, and incessantly spin beyond your expectations.

Gratifying to hold in your hands, weighted to invite investigation, and likely to be swiped from your possession.

Little hands can’t get enough of the stacking, toppling, spinning, balancing, wobbling, tilting, and wiggling! Another welcome invitation to timeless play.

• Innovative creative play matched with modern design
• For sensory exploration, fine motor skills, coordination, visual spatial acuity
• Dynamic play potential - stack, topple, spin, balance, wobble, tilt, wiggle, roll
• Physics interplays with design perfection - Looks good, plays even better
• Dual-color, unique grippable texture, playful curves enliven tactile experiences
• Ideal for busy, curious children & beloved by playful adults
• Six vibrant, weighted pieces for delightful experimentation
• Includes 6 vibrant, weighted spheres & stacking base
• A design-savvy, functional conversation piece
• High quality construction
• Fully safety tested, made with ABS Plastic, BPA-Free
• Ages: 2+

Leap into froggy-waffle fun with the Ribbit Waffle Maker wood play set. The thirteen-piece pretend play set includes one frog-themed waffle maker, four wood belgian waffle pieces, one plate, one butter knife, one fork, one syrup bottle with removable cap and four pieces of butter that attach to one another. Lift the handle to open the waffle maker that holds all four belgian waffle slices. Turn the flower dial to discover clicks with every twist. Encourages imaginative role-play, cause and effect learning and motor skill development.

Toast up something extra special with the Toasty Turtle wood play set. The eleven-piece pretend play set includes one turtle-shaped toaster, one plate, two slices of toast, two bagel slices, one butter knife and four pieces of butter that cling together. Encourages imaginative role-play, cause and effect learning and motor skill development.

2024 Preferred Choice Award by Baby Maternity Magazine Awards in the Baby Crinkle category

Taggies was born over a decade ago when a mom noticed her child’s fascination with satin tags. This idea blossomed into a world of treasured products. Little ones are mesmerized by rubbing these soft, satin loops. Exploring Taggies textured tags can provide tactile stimulation that babies crave for development and have an amazing calming effect on little ones. Discover the secret too!

Why we love:
– Nature’s miracle, the caterpillar, designed for babies.
– Soft dusty toned color palette blends with room décor.
– Crinkle Me TAGGIES features butterflies to complete the nature story
– Lots of tags for baby to explore

A true standalone item – Taggies crinkle squares are winning awards for their combination of stimulation (squeaker and crinkle paper inside) and soothing features (eight Taggies ribbons and textured fabric appliques).

– 6×6″
– Sweet, expressive face
– Part soother, part activity toy
– Fun character appliques and colorful patterns on the outside
– Crinkle sound and squeeze activated squeaker inside
– Flexible loop clip for attaching to stroller, cribs and more
– 8 Taggies ribbons
– All embroidered details
– BPA, PVC, and Phthalate free
– Machine wash, air dry

Sweetly simple, simply sweet. The sweetest baby teether ever!

• Made in America from 100% silicone
• Safe & non-toxic. No BPA, PVC, or Phthalates
• Easy to clean and dishwasher safe
• Freeze for added relief
• Sweetly scented

Ages: 0+

Child safety and parent peace of mind is our priority and promise. Proudly made in the USA. Made from 100% silicone that surpasses safety standards in the US, Canada, and Europe. No BPA, PVC, or Phthalates. Guaranteed. With SweeTooth you never need to worry about chemicals and toxins. Cleaning is simple. Hand wash or put in top rack of the dishwasher. Chill in the freezer and give baby’s sore gums a cool soothing sensation. Recycle or repurpose after teething. Add to your child’s toy box and inspire creative play.

• Distributed in hospitals, NICU and well-baby units nationwide
• Made with a Soothie medical grade, latex free pacifier, non-toxic polyethylene pellets
• BPA, PVC and Phthalate free
• The durable one-piece construction means no germs hiding between cracks so the pacifier stays cleaner.
• Newborns less than six months of age or babies without teeth (not suggested for the stage of teething)
• WubbaNub functions as one! Patented design may prevent pacifier from being lost, dropped or even forgotten!
• Carefully calculated weight and size of the plush animal keeps the WubbaNub Pacifier near baby's mouth, whether in the car seat, baby sling, carrier and stroller and even while you hold your baby!
• Plush animal makes it easy for baby to grasp and manipulate the pacifier.
• Hand washable or machine washable

This modern baby book helps bring our mission to life by giving you a simple (and beautiful!) way to document all the darling moments of baby's first year. Mom will easily record special memories, without spending hours doing it. Perfect for you or as a gift, this guilt-free baby book helps mom remember baby's first year forever.

What's included?

• 2 pre-baby pages for photos, ultrasound and note to baby
• 3 pages for when baby arrives including a spot for footprints, a page to place birth announcement and hospital bracelet
• 2 your world pages for a photo of home and how much things cost when baby was born
• 12 pages of month documenting
• 10 pages that include family tree, favorite things, many firsts including holidays, first scribble, etc.
• 5 birthday pages
• 1 first day of school page
• 11 blank pages with embellishment 

  Specifications

• 48 Pages 
• 9" Wide, 9" Tall
• Made in the USA
• Responsibly Printed
• Eco-friendly, soy-based inks

The ultimate KEEP-THEIR-ATTENTION TOY has arrived!  What happens when babies and toddlers encounter playful colors, fun sounds, fresh tactile experiences and super-suction? Meet pipSquigz, a set of three Fun Little Suckers for ages 6 months and up. 

Adored by baby and parents alike, pipSquigz are perfect for the stroller, highchair, bathtub, and anywhere-travel. Simply push pipSquigz down onto any smooth surface and watch baby interact with this high-quality silicone suction toy. With super-suction, each shape can be tugged, pushed, shaken and pulled. Or, push and stick the shapes together for new play experiences. Babies delight in the versatile movement, sound and texture.

Pediatricians note sensory integration as a crucial developmental milestone for infants. pipSquigz are right on target: The wavy ridges, bumps, and debossed, smiling face stimulate the fingers. The "just right" rattles and the POP of the suction cups thrill the ears. The brilliant colors mesmerize the eyes while the soft, BPA-free silicone invite sore gums to be soothed.

pipSquigz is an all-in-one sensory learning experience! Not to mention, they're also wonderfully portable and completely dishwasher safe. Discover peace of mind for parents and teething babies with pipSquigz.

• The ultimate KEEP-THEIR-ATTENTION TOY for babies and toddlers
• Encourages exploration & sensory awareness
• Enhances vision, hearing, touch, movement
• Innovative suction holds pipSquigz to smooth surfaces, no residue!
• Perfect for the stroller, highchair, bathtub, and anywhere-travel
• Push pipSquigz down on any smooth surface, watch baby interact
• Stimulate hearing: gentle rattles in each shape, "POP!" as pipSquigz separate
• Stimulate touch: wavy ridges, bumps, debossed, smiling face
• Stimulate vision: brilliant colors; lime, fuchsia, teal
• Stimulate motor skills: Engage both small and large motor skills
• Each shape can be tugged, pushed, shaken and pulled
• Push and stick shapes together for new play experiences
• Includes 3 pipSquigz - 1-suction-cup, 2-suction-cup, 3-suction-cup
• Made of high quality silicone
• Easy to clean and dishwasher safe
• BPA-free, safe as a teething toy
• Tested to the highest safety standards
• Ages: 0+

It's ping pong without the table! Attach the clamp to the top of any doorway, turn the dial to adjust the length of the string, and then serve up hours of active fun. Your goal is to hit the ball back to your opponent every time without missing - But more than a game, Door Pong is a fascinating, skill-strengthening activity to enjoy with a friend. It enhances hand-eye coordination, concentration, reflexes, cooperation, and more... Open the door to a truly ideal active-play delight with Door Pong!

• Ping pong without the table!
• Encourages gross motor skills, coordination, concentration, cooperative play
• A delightfully fun activity for all ages
• Clamp opens to a max of 9 inches and attaches easily to any doorframe
• Turn the dial to adjust the string to your desired length
• Simple game play - Hit the ball back and forth without missing
• Play with a friend or solo
• Includes clamp with tethered ball, 2 paddles
• Based on the design of the 2017 Kidventor Competition winner
• Originally designed to help improve skills and coordination of a child with autism
• High quality design and materials - Lasting durability, exceptional gameplay
• Ages: 3+

Think you've got a nose for drawing? In this hilarious party game, players have to use their sniffers to try and sketch the prompt and then hope their teammates can correctly guess what they're drawing. On your turn, draw a card and slide it into the slot on top of the drawing board so only you can see it. Then, with the special glasses and the "Pencil Nose" equipped, try to draw the object onto the clear screen of the board - USING ONLY YOUR NOSE!

Can you draw a trout with your snout? How about a rose with your nose? After each correct guess by your teammates, pick another card and keep drawing as fast as you can - Your goal is to get as many correct guesses as possible before the time runs out. Whichever team gets the most guesses in one round gets one point. The first team to win 7 points wins the game! Give your family a whiff of game-night excitement that's not to be sneezed at with the wonderfully silly Pencil Nose game.
Party game of drawing pictures with your nose while your teammates guess what you're drawing

• Encourages family bonding, cooperative play, coordination, creativity, quick thinking, communication skills
• Find out who truly has a nose for drawing!
• Pick a card, fit it into the slot on the board, put on the "Pencil Nose", try drawing the picture
• Teammates try to guess what you're drawing - Pick another card after each correct guess
• Try to make as many correct guesses as possible before the time runs out
• When time runs out, it's the other team's turn - Whichever team gets the most correct guesses wins a point
• First team to win 7 points wins the game
• Includes erasable drawing board, 2 pairs of pencil nose glasses (green, orange), erasable marker, eraser, 90 object cards with 6 objects each, sand timer
• Detailed game rules and instructions included
• High quality materials - Lasting durability, exceptional gameplay experience

Ages: 8+

The river is rising and the rapids are raging! Can you help the animals to safety by solving the puzzle?

AnimaLogic is a brilliant puzzle game that will have children working their brain overtime to solve these wonderfully smart safari stumpers!

Lions, hippos, giraffes, and camels are all waiting to get to the other side of the river, but they can only cross the bridge one at a time.

Solve the sequence and then move the animals in the proper order to get them safely to the other side - The puzzle's complete once all sixteen wooden animals are removed from the game board!

With sixty puzzles and five levels of difficulty (beginner to advanced), AnimaLogic is progressively more challenging with each puzzle attempt - it's WILDLY effective logic-building entertainment!

Expect color and object-recognition, sequencing, and matching abilities to refine quickly - AnimaLogic captures the interest of the whole family.

• Marvelously high quality, educational game
• Captures interest of a wide range of ages and abilities
• Encourages object recognition, sequencing, matching abilities, logic
• Brains bust to find the right sequence and get all the animals across the river
• Blocks feature fun animal shapes and colors - Fun to grab and move
• 60 puzzles keep the brain going and growing
• Game Contents:
• 16 wooden animals in yellow, blue, green and red.
• 4 lions—1 each of yellow, blue, green and red
• 4 hippos—1 each of yellow, blue, green and red
• 4 giraffes—1 each of yellow, blue, green and red
• 4 camels—1 each of yellow, blue, green and red
• Durable game board
• Game notebook (includes 60 full color puzzles and solutions)
• High quality materials for exceptional logic-building experience

Ages: 5+

The fastest, easiest-to-learn dice game you'll ever play!

Give the dice dome a shake and watch as the dice settle into their slots to reveal a random combination of numbers.

Take turns to see who can get the best score - Highest total, 1 pair, 2 pair, straight, 3-of-a-kind, 4-of-a-kind...

Do you have the luck to shake and make the best roll?

Fast-paced, pocket-sized, and open to endless game variations - You'll never want to go anywhere without your Shake & Make Dice!

Shake & Make - Dice

• Mini dice game of rolling to make the best combination
• Encourages quick thinking, math skills, pattern recognition
• Shake the dome to roll the dice
• Try to land the most unlikely combination to win
• Open to endless game variations
• Includes one Shake & Make Dice dome
• Instructions included
• High quality design and materials - Lasting durability

Become a pixel art pro with the creative power of Jixelz!

3,000 precision-cut micro jigsaw pieces in 20 different colors open young minds up to truly endless design-and-build possibilities.

Start with the included book of 40 fun, funny, and fascinating design templates featuring characters, creatures, and more.

Then, try drawing your own designs with the pre-jixelated graph paper - Just color in the squares and then combine the Jixelz to match your design!

Or - Once you really get the hang of Jixelz, build freely and let the creativity flow straight from your mind to your hands to the Jixelz!

If you can imagine it, you can make it with the Jixelz Creator set.

• Extra large Jixelz set with more templates, more possibilities
• Encourages fine motor skills, spatial reasoning, creativity, planning
• Features 3,000 Jixelz pieces in 20 different colors
• Book features 40 design templates plus pre-jixelated graph paper for making custom templates
• Design templates features fun characters, creatures, and much more
• Great for classrooms and group activities as well as individual play
• Includes 3,000 Jixelz pieces, activity book
• Jixelz hold together strong - No ironing needed!
• Fully compatible with all other Jixelz sets
• High-quality materials - Exceptional crafting experience
• Ages: 6+

This is not a typical stack-and-nest toy.

The weirdly-shaped pieces can be stacked and arranged any way you want. The vibrant colors are fascinating. The unique contours are inspiring!

But then, nest them together, pull up on the smallest, and let your jaw drop.

The whole thing stretches into a tall, spiraling tower! - It's like magic!

Beautifully un-intuitive design inspires hours of tactile discovery with SpiroKu.

• Unique stacking cylinders that stretch into a tall tower
• Encourages fine motor skills, spatial reasoning, experimentation, creativity
  
• Stack and arrange cylinders creatively
• Vibrant colors fascinate the eyes, unique contours inspire imagination
• Nest them together, pull on the smallest - Stretches into a tower!
• Includes 9 cylinders sized big to small
• 22 inches tall when stretched into a tower
• Largest cylinder measures roughly 4 inches in diameter
• High-quality ABS plastic - BPA-free
• Ages: 2+

Secured by simple hook-and-loop closures, Baby Stella fits inside the backpack carrier comfortably. Helping tots practice fine motor and nurturing skills. This soft doll accessory features reinforced padded case with zipper enclosure holds most of her accessories. Comes equipped with adjustable nylon straps and handle.

• Ages 3+
• Measures 7.5L x 8H x 3W in
• Measures 19.05L x 20.32H x 7.62W cm
• Fits any 15 inch Baby Stella Doll
• Doll sold separately
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations
• Comes boxed

This 2 piece doll outfit includes ballet tutu with wings and tights. Closures make dressing easy. A great accessory to add to any child's collection of award winning Baby Stella dolls and accessories.

• Ages 12 months+
• Fits any 15 inch Baby Stella Doll
• Doll sold separately
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations
• Comes boxed

Rise and shine with the Early Bird Espresso wood toy play set. This 11 piece wood toy set includes one bird-shaped espresso maker, one portafilter, two cups and seven colorful espresso chips that fit inside portafilter and cups. Features two knobs/dials that click with every turn and a steam nozzle that swivels. Encourages imaginative role-play and motor development.

This 2 piece neutral doll outfit includes a soft pajama top and bottoms. Easy open closures make dressing easy. A great accessory to add to any Wee Baby Stella doll.

• Ages 12 months+
• Fits any 12 inch Wee Baby Stella Doll
• Doll sold separately
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations
• Comes boxed

Playtime on the go! The Wimmer-Ferguson Sights & Sounds Travel Toy features a variety of fun attachments sure to engage baby: rattle ring, circular mirror, crinkle paper, ribbon and beads. This wonderful toy attaches to most strollers and carriers.

• Ages 0+
• Measures 5L x 8H x 2W in
• Measures 12.7L x 20.3H x 5.08W cm
• Surface wash only
• This product meets or exceeds EN71 and CPSIA safety regulations